Privacy Policy
ValenRow Eyewear Inc. ("ValenRow," "we," "us") respects your privacy. This policy describes how we collect, use, and protect your information.
1. Overview
ValenRow Eyewear Inc. ("ValenRow," "we," "us") respects your privacy. This policy explains what data we collect, how we use it, and your rights. It applies to valenrow.com and our mobile applications.
2. Information We Collect
Account information: Name, email, password, shipping addresses, saved prescriptions.
Order information: Items purchased, payment method (last four digits only), shipping details.
Prescription data: Sphere, cylinder, axis, add power, and pupillary distance per eye.
3. Facial Scan Data
4. How We Use Your Data
We use your information to fulfill orders, personalize frame recommendations based on your measurements, communicate about your account and orders, improve our products and services, and comply with legal obligations.
We do not sell your personal information. We do not use your data for automated decision-making that produces legal or similarly significant effects.
5. Data Sharing & Partners
Third-party service providers
| Category | Purpose | Data Shared |
|---|---|---|
| Payment processing | Transaction processing | Payment & billing info |
| Shipping carriers | Order delivery | Name & shipping address |
| Lens fabrication | Rx lens manufacturing | Prescription & PD measurements |
| Analytics | Site performance | Anonymized usage data |
| Email/SMS | Transactional & marketing comms | Email, phone, preferences |
6. Cookies & Tracking
We use cookies and similar technologies to operate our site, remember your preferences, and understand how you use our services. For complete details, see our Cookie Policy.
| Category | Purpose | Can Disable? |
|---|---|---|
| Essential | Site functionality, cart, auth | No |
| Analytics | GA4, performance monitoring | Yes |
| Marketing | Meta Pixel, retargeting | Yes |
7. Your Rights (California / CCPA)
As a California resident, you have the right to:
- Know what personal information we collect and how it's used
- Delete your personal information
- Correct inaccurate personal information
- Opt out of the sale or sharing of personal information
- Non-discrimination for exercising your privacy rights
We respond to verified requests within 45 days. To verify your identity, we will confirm your email address on file.
8. International Users (GDPR)
If you are located in the European Economic Area, United Kingdom, or Switzerland, you have additional rights including access, rectification, erasure, restriction, portability, and objection. Our legal basis for processing is contract performance (orders), legitimate interest (analytics), and consent (marketing).
To exercise these rights, contact [email protected].
9. Children's Privacy
ValenRow does not knowingly collect information from children under 13. Our products are designed for adults. If you believe we have inadvertently collected a child's information, contact us and we will delete it promptly.
10. Data Retention
| Data Type | Retention Period |
|---|---|
| Account data | Until account deletion |
| Order history | 7 years (tax compliance) |
| Prescription data | Until expiration + 1 year |
| Facial measurements | Until you delete or account closure |
| Analytics data | 26 months (anonymized) |
11. Security
We protect your data using industry-standard encryption (TLS 1.3 in transit, AES-256 at rest), access controls, and regular security audits. Payment data is processed by PCI DSS compliant partners — we never store full card numbers.
12. Changes to This Policy
We may update this policy periodically. Material changes will be communicated via email and a prominent notice on our site. The "Last Updated" date at the top reflects the most recent revision.
13. Contact Us
Questions about privacy? Contact us at [email protected] or call 800.301.4346.